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Vivo IPL 2019: Hotstar seeks Rs 50 crore for Digital Co-Presenting Sponsor
Star India is selling the digital sponsorship for Vivo IPL 2018 at a whopping 60-70% markup this year as compared to 2018. The rate for the Co-Presenting Sponsor is said to be around Rs 50 crore as compared to Rs 30 crore last year.
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Seven regional TV licence applications under MIB’s consideration
MUMBAI: The ministry of information and broadcasting (MIB) is considering seven licence applications of regional TV channels.
The companies whose licence applications are under consideration include Yahova TV, Asianet News Tamil, Siddharth TV, 6TV, 6TV Telangana, Bharat Today and Jaya TV.
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Rajan Raheja resigns as non-exec director of Hathway Cable and Datacom
MUMBAI: Billionaire industrialist Rajan Raheja has resigned as non-executive director of Hathway Cable and Datacom Ltd on 30 January. A pioneer in the Indian cable TV industry, he has been widely credited for Hathway’s expansion.
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Siti Cable to push consumers to new TRAI tariff scheme by phased shutoffs in Kolkata
MUMBAI: Essel group promoted multi-system operator (MSO) Siti Cable has planned to blackout TV screens in Kolkata in a phased manner to get non-compliant subscribers to transition to the new TRAI tariff regime. While around 80 per cent of the MSO's 14 lakh subscribers were still to pick their pay channels from an a-la-carte list, only 15 per cent of these concerned subscribers will face the first phase of the blackout.
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English biz news genre exhibits drop in TV viewership, growth on digital platforms
MUMBAI: Despite all the hullabaloo about digital cannibalising TV, the rapid rise of digital platforms hasn’t had a negative impact on traditional news viewing for now.
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Arré enters Marathi regional market with originals
After the launch of its studio business, Arré is now making its foray into the Marathi regional market with a strong slate of originals, in collaboration with Reverb productions.
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Grapes Digital expands Mumbai operations, strengthens core team
Grapes Digital, a full-fledged digital marketing agency,has expanded its Mumbai operations and strengthened its core team.
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Star India’s third edition of Star Writers Program to nurture next generation of storytellers on TV
With a mission to bring new and innovative stories for its viewers, Starhas announced the third edition of its bespoke Star Writers Program, #TheWriteMove, which represents a unique opportunity in India for aspiring writers alike to make a career in creative writing for television. They will be trained and nurtured to become the future storytellers for television in India by experts under the aegis of Star India.
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ITC awards its digital media mandate to Wavemaker India
Mumbai: Wavemaker, the media, content, and technology agency from GroupM has been awarded consolidated digital mandate by FMCG giant ITC.
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BARC Week 4: PolicyBazaar most advertised brand on TV
PolicyBazaar has emerged as the most advertised brand on television ahead of the annual exercise to file income tax returns in the fourth week of 2018 (January 19-25 ). With 12,738 insertions, PolicyBazaar overthrew Dettol Liquid Soaps which had been the leader for two weeks.