All India Digital Cable Federation (AIDCF) has appointed AnirudhSinh Jadeja, MD, GTPL

Hathway Limited, as the new President. Jadeja takes over from SN Sharma, CEO, DEN Networks Limited, whose tenure as President-AIDCF ended on March 31, 2021.

Sharma said, “Cable Industry has witnessed many challenges in the last two years, including huge operational challenges from COVID -19 Pandemic, however, due to its strong roots with the public at large, it managed to sail it through. We hope the coming time will be interesting and conducive for the growth of the cable industry.”

After two new tariff orders, lockdown-induced losses and an ongoing ratings controversy, broadcasters now feel the pressure of saving the day from 5G interruptions. While broadcasters are not against 5G services, their only apprehension is around potential disruption in satellite television services.

Mostly all C-Band satellites use the band of frequencies between 3.7 GHz and 4.2 GHz for their downlinks. Since most television channels operate between 3.7 GHz and 4.9 GHz, broadcasters fear interruption in signals as spectrum in the range of 3.00 GHz to 3.6 GHz has been identified for 5G usages in the country.

With the second wave of COVID-19 and lockdown imposed in many states of India, businesses are already battening down the hatches for a potential economic crisis. The several sectors in the Media & entertainment industry, including Cinema and Out of Home (OOH), which were yet to recover from last year impact, have been dealt a mighty second blow.

As per the Pitch Madison Advertising report 2021, TV AdEx moved like a yo-yo. The year started poorly with Q1 registering an unusual 13% de-growth over Q1 2019, which then de-grew to 61% in Q2 due to COVID-19. Q3 saw a quick recovery to match the 2019 levels, but then came Q4, which saw an astounding increase of 56%, thanks to the IPL and the festive season. 

In the Top Channels across the genre and all platform category Star Utsav bagged the first spot with 3132.52 AMA ( Average Minute Audience). Sun TV claimed the second spot with 2490.87 AMA, followed by Star Plus with 2410.34 AMA. Star Maa stood at the 4th spot with 2286.77 AMA. ZEE Anmol took the 5th spot with 1911.45 of AMA, followed by Star Vijay on 6th with 1911.45 of AMA. Sony Pal claimed the 7th spot with 1686.78 of AMA. Sony Sab claimed the  8th spot with 1635.15, followed by  Zee Telugu with 1539.15 AMA and Colors with 1473.36 AMA.

In the Free platform Category, Star Utsav bagged the first spot with 2155.6 AMA. Zee Anmol secured the 2nd spot with 1674.02 AMA, and Sony Pal stood at the 3rd spot with 1039.48. Colors Rishtey claimed 4th place with 900.36 AMA and Dangal on 5th with 862.49 AMA. Dinchaak stood on the  6th  spot with 820.45

As the countdown to the Olympics Games 2020 gathers pace, Minister of State (I/C) Youth Affairs and Sports Kiren Rijiju has joined hands with official broadcasters Sony Pictures Sports Network in support of the Indian athletes with their ‘Hum Honge Kamyaab’ campaign.

The minister filmed the campaign at Major Dhyan Chand National Stadium with Sony Pictures Sports Network, the official broadcast partner of the Olympic Games Tokyo 2020, to provide the last-mile inspiration for the athletes representing the country.

As Bihar gears up for the panchayat elections, News18 Bihar / Jharkhand has launched its popular show Bhabhiji Maidaan Mein Hain, with the aim of decoding what’s on the voter’s mind from a women’s perspective, i.e., Bhabhiji.

News18 Bihar/Jharkhand believes that elections are all about common people and it is important for their voice, their issues and their aspirations to be heard. It is with this objective that Bhabhiji Maidaan mein has been launched on the channel again.

The show will travel across major villages of Bihar and highlight issues that are important to them. The show promises to discuss and debate issues that will have a direct impact on the panchayat elections.

Hyderabad: With an aim to add exuberance and keep the audience enthralled, Zee Telugu has come up with ‘Zee Telugu Vaari Paata’ this Sunday i.e., 4th April at 6 PM where the stars of the channel will get down on the field to win the coveted trophy.

In an exciting coup, Zee Telugu will have the most sought-after actors from all its shows come together on a cricket field, be split into two teams lead by Nirupam Paritala and Kalki Raj. Every year, the auction in the real league brings with it a lot of excitement and thrill. Franchisees splurge large sums of money to seal a deal, while some players fail to find a bidder. Following the same lines, both the captains of the teams Nirupam and Kalki bid for their members and the guests such as Siddharth, Vishnu Priya, Amardeep, Sindhura, Vasudha, Satya, Siri, Anusha Hegde, Prathap, Akarsh Byramudi, Navya, Sri Priya, Sunandha and Sidhhu

.

The surge in COVID cases in the country, and especially in Maharashtra, has become the cause of concern for the television production houses. In the past few weeks, the production houses have had to halt the shoots for a day or two as some of the crew members tested positive on the sets. Even though all the production houses have been following the strict Standard Operating Procedure (SOP) since July 2020 onwards, but the cases are on the rise. 

Despite all safety measures, there have been instances where the cast and crew of some television shows tested positive for COVID. For instance, 18 crew members of a popular dance reality shows- Dance Deewane 3 which airs on Colors TV tested positive for COVID-19. 

NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other hand does not need to do that. It believes in straight forward reporting without any political leanings.

Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film Sach Ka Band brought to light the exaggeration of events while presenting the news; the second film Achaar Gully highlighted the importance of credibility over sensationalism; the third film Afwaah showed the rampant practice of rumour mongering in news and the fourth film Khabaristan took a dig at resorting to convenient truths. The campaign is already talk of the town as many celebrities including Sania Mirza, Ashutosh Rana, Jwala Gutta, Mika, Harbhajan Singh, Suresh Raina and many more have been tweeting about it. 

MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India – that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India. 

The channel has traversed the length and breadth of the country to bring season seven of its stand-out show, OMG! Yeh Mera India. Showcasing everything from bizarre foods and strange rituals to unexplained phenomena and rare talents that make this country Incredible India, the show has made a mark on audiences; and the new season is shaping up to be just as fascinating, featuring some more curious and extraordinary true stories from every corner of the nation.