MUMBAI: In an attempt to raise awareness among the general public regarding the usage of face masks to combat the spread of Covid2019, Asianet News anchors have been using face masks while on air over the past few days. The move by Asianet is now receiving positive responses from all corners, as this is for the first time in Indian television that all the news anchors in a channel are appearing on screen with their masks on. 

"The primary aim of this move is to create awareness among the general public. We have been discussing for a long time that all reporters and news anchors should wear masks, as it will give a positive message to the public. Moreover, we are also giving masks to guests who are attending the news shows without a face mask. This message has to go deep down, and that was the intention behind this mask-wearing campaign," said Asianet News editor-in-chief MG Radhakrishnan. 

As part of its CSR commitment, Sony Pictures Networks India (SPN) has partnered with the NGO, SayTrees, to support afforestation efforts. Together SPN and SayTrees have planted over 8000 native varieties of tree saplings through the dense afforestation method in three acres of land in the drought prone Satara district of Maharashtra which will soon grow and become a natural canopy cover. The project focuses on environmental sustainability and improving quality of life by tackling climate change.

The collaboration with SayTrees amplifies Sony Pictures Networks India’s effort to advance the cause of environment protection and further sensitise others on the importance of conservation by nurturing the planet. This afforestation project will ensure that each sapling planted gets unique and individual attention by providing a well-planned location to foster the growth of trees and preserve the environment.

Times Network has launched a special initiative with Apollo Hospitals as the country fights the second wave of Covid-19.

The company has announced that it will take care of home quarantine and hospitalisation needs of its employees and the employees of their partner companies for the treatment of Covid-19. The families of all employees will be covered under this initiative.

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In a text message to the select partners of Times Network, MK Anand, MD & CEO, Times Network, said, “While I sincerely hope no one needs it, in an eventuality we hope this will be helpful.”

The employees and select partners of Times Network can avail the 24x7 Doctor on call service free of cost. The isolated quarantine or hospitalisation including oxygen support services will be available at discounted rates.

Subhash Chandra, Chairman, Essel Group (Subhash Chandra Group), has denied all the rumours and speculations pertaining to the public listed entity Dish TV India Ltd.

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The group also denied all the speculations and rumours, pertaining to the shares being released from the lenders at a lower price and sold to third party investors at higher price points. “These speculations are absolutely baseless and incorrect, and the group has no such intentions whatsoever,” Essel Group said in a press statement.

The statement clarified that Chandra is not the promoter of Dish TV India Ltd., neither does he hold any management control in the said company.

“The group has been consistently focused on its commitment towards its lenders and truly values the priceless support received during the turbulent phase, recognising their trust and belief. With their undeterred faith and support, the Group has successfully resolved majority of the issues and is on a steady path to iron out the limited pending issues. The group wishes to express gratitude towards all its lenders and continues to seek their support in this journey,” it said.

On the 15th week of The Broadcasting Audience Research Council (BARC) released their Data on Top channels across all the genres. STAR Sports1 Hindi Bagged the top place with a weekly AMA (Average Minute Audience) of 3219.04, Sun Tv claimed second place with 2867.11 AMA, followed by Star Utsav in 3rd place with 2663.02 AMA and Star Maa on 4th place with 2471.65 AMA. Star Plus stood at the 5th position with 2413.82 AMA and Star Vijay in the 6th position with 2037.41 of AMA. Sony Sab claimed the 7th spot with 1897.09 AMA, Sony Pal on 8th place with 1629 of AMA, and lastly Zee Telugu on the 9th place 15590.16 of AMA and Zee Anmol on 10th spot with 1350.41 AMA.

In the pay platform category, Star sports1 Hindi bagged the first spot with 3172.16 of AMA, and Sun Tv took 2nd place with 2867.04 AMA. Star Maa claimed 3rd place with 2471.65 AMA followed by Star Plus in 4th place with 2401.49 AMA and Star Vijay on the 5th spot with 2037.14 AMA. Sony Sab bagged 6th place with 1886.79 AMA whereas, Zee Telugu claimed 7th place with 1590.16 AMA, ETV Telugu on 8th place with 1345.96 AMA, and lastly Zee Tv on 9th place with 1336.03 AMA and Sony Entertainment Tv on 10th place with 1304.95 AMA.

MUMBAI: Home to the prestigious Oscars for over two decades, Star Movies is all set to bring alive the magic of the 93rd Oscars ceremony live and exclusively for its viewers on 26 April, starting 5:30 am.

Colloquially known as Oscars, the Academy Awards are considered the most prestigious awards in the world of cinema. The awards ceremony was initially scheduled to take place on 28 February, but was later postponed to 26 April amid the Covid2019 pandemic.

Marking the end of the awards season, Oscars 2021 will be telecasted live 5:30 am onwards on Star Movies and Star World. The awards ceremony will simultaneously air on Star Movies Select and Star World Premiere. Keeping up with the festive fervour, the awards will be aired once again on the same day at 8:30 pm.

Sony Pictures Networks India (SPN) has acquired exclusive television and digital rights for Copa America 2021 in the Indian sub-continent till December 31.

The broadcast territories will include India, Bangladesh, Bhutan, Afghanistan, Maldives, Nepal, Pakistan and Sri Lanka.

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The tournament will be aired in India live on SPN’s sports channels and live streamed on SonyLiv, SPN’s OTT streaming platform, from June 14 to July 11.

This is the first time since 1983 that Copa America will be held in two nations, Argentina and Colombia. The competition will have 10 teams participating with two groups of five teams each.

Mumbai: Star Movies is set to bring alive the 93rd Oscars® ceremony live and exclusively to its viewers. They will be broadcast at Union Station Los Angeles and the Dolby® Theatre at Hollywood & Highland Center® in Hollywood, and international locations via satellite.

Marking the end of the awards season, Oscars® 2021 will be telecasted live on Monday, April 26, 2021, at 5:30 am on Star Movies and Star World, giving a perfect kick-start to your week. The awards ceremony will simultaneously air on Star Movies Select and Star World Premiere. Keeping up with the festive fervour, the awards will be aired once again on the same day at 8:30 pm.

With the current situation in mind, the Academy has gone to utmost lengths to assure maximum safety of those attending. For the third year in a row, the 93rd Oscars® will go host-free. However stars like, Joaquin Phoenix, Brad Pitt, Reese Witherspoon, Halle Berry, Zendaya among others will be seen presenting.

New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India now own a TV set, an increase of 6.9 per cent from 197 million in 2018, according to the latest estimates released by TV monitoring agency Broadcast Audience Research Council (BARC) on Thursday.

But the fast adoption of video streaming services has no doubt changed the dynamics of advertising on television. So, what are the factors that brands now take into consideration when they choose to advertise on general entertainment channels? Does the content matter or is it just the reach? What is the perspective on sports content? Other than cricket what sports content are brands looking at?

Star Plus is all set to air Indian Premier League (IPL) matches every Sunday from April 18. The 7 pm matches every Sunday of the ongoing Vivo IPL 2021 will be aired on Star Plus.

“Star Plus is leaving no stone unturned to ensure millions of its viewers can enjoy great cricketing action from Vivo IPL 2021 every Sunday in addition to its highly appealing shows during the week,” said the company. The final match of the tournament on May 30 will also be aired on the GEC channel.

This can also be seen as a strategic move due to the low availability of fresh content as the Maharashtra Government on Monday announced stricter guidelines and imposed section 144 across the state, which has paused shoots across the state.