ConTech brand Zee5 has announced the launch of Play5 – a unique tool which will let brands engage with their consumers through innovative and interactive experiences. Fourth in line offering from the Zee5 India’s industry defining ad-suite, it is designed to boost engagement and talk to segment of one in a brand safe environment.

Society is saturated with so much information, and users need an incentive that, among all this vortex, will help to awaken their interest and their desire to read more information about a topic beyond the title of a post or email. In other words, they need something essential that motivates them, that will surprise them and help them to focus all their attention on what they are doing. Play5 is tailormade to address these issues and engage with the target consumer in a hyper-personalised way.

News18 India has announced the first edition of the ‘Saas Bahu Aur Devrani Stardom Awards’. It will honour the most outstanding performances and top performers on television in a glittering ceremony on November 6 in Mumbai.

Saas, Bahu Aur Devrani is a popular show and has gained tremendous traction with both viewers and the industry.

Mayank Jain, CEO, Hindi news cluster, News18 Network, said, “News18 India has built a reputation for launching disruptive and category defining initiatives. It is this that has endeared the channel to viewers of Hindi News and has propelled it to a leadership position in the category. Saas Bahu Aur Devrani Stardom Awards is another such initiative from the channel, which is set to become a benchmark in the industry.”

As per the viewership data released by BARC for week 43, Zee Kannada tops the charts with 536899 impressions followed by Viacom18’s Colors Kannada with 318081 impressions. Udaya TV grabs the 3rd slot of the list with 182774 impressions. Star Suvarna came fourth on the chart with 173124 impressions. The 5th spot was occupied by Udaya Movies with 143276 impressions.

Mumbai: BARC India released the data for week 43 and we saw that Sony SAB led the Hindi GEC pay TV category with 674837 impressions followed by ZEE TV 660866 impressions. Star Plus on the 3rd position 638852 impressions and Sony Entertainment Television on the 4th spot with 612438 impressions. The 5th spot is secured by Colors with 541843 impressions. On the 6th position is Star Bharat with 292655 impressions and Dangal TV on the 7th position with 224239 impressions. For the last 3 positions on this category is Colors Rishtey with 173181 impressions, Star Utsav with 159421 impressions followed by Sony Pal on the last position with 145745 impressions.

MUMBAI: Public broadcaster Prasar Bharati has amended its policy guidelines for allotment of slots of its free direct to home (DTH) platform DD Free Dish.

As part of the amendments, the public broadcaster has done away with Bucket A which included Hindi movie channels.

It has expanded Bucket B by adding the teleshopping (Hindi) to the existing list of genres including All Music (Hindi) Channels, Sports (Hindi) Channels, Movies (Bhojpuri), and GEC (Bhojpuri).

Teleshopping genre was earlier part of Bucket A+ which has a reserve price of Rs 15 crore. The Bucket B has a reserve price of Rs 10 crore while Bucket A had a reserve price of Rs 12 crore.

MUMBAI: Netflix has always shown supremacy in content quality. After entering the Indian market in 2016, the Reed Hastings-led streaming service has created several high-quality originals including Sacred Games, Bard of Blood, Leila, Delhi Crime and Lust Stories. While emphasising on writing, direction, production, Netflix is not overlooking the oft-ignored segment in the industry - post-production. Currently, the over-the-top (OTT) platform is in the process of expanding its post-production team and growing the infrastructure.

“There have been some very big shifts in the industry and how we look at post-production. In the film days it was that transition going from black and white to colour. After that, we went digital from film. That was the next big shift. Now we are completely almost 99 per cent in the digital space. And that next big shift is going from making feature films to episodic series of higher production value,” Netflix India post-production director Vijay Venkataramanan said in a recent interaction with Indiantelevision.com.

English Entertainment channel Star World premiered Season 2 of TED Talks India: Nayi Soch, a showcase of videos by inspiring speakers designed especially for the Indian audiences that reflect the issues affecting India and the world. The season started on November 2 at 9:30 pm and will air every Saturday and Sunday at the same time.

The second season is again being hosted by actor Shah Rukh Khan, who continually inspires audiences through this own life experiences. Focusing on social issues and their solutions devised by citizens of all ages starting 13 years, Season 2 of TED Talks India: Nayi Soch will turn the spotlight on innovators, scientists, artists and more who are all striving to reimagine and rebuild a new India.

Star India’s Bengali general entertainment channel Star Jalsha will delve into the genre of horror-comedy with ‘Chuni Panna’.  A slice of life show, Chuni Panna will depict an unlikely friendship that blossoms between a human and a ghost. The story will explore the ups and downs of a very unique friendship where we see a human and a ghost fulfilling each other’s wishes.

Chuni Panna will be on air from November 11, Monday-Sunday, at 10.30 pm only on Star Jalsha SD and Star Jalsha HD.

Star India’s Telugu entertainment channel Star Maa is coming up with Telugu fiction titled ‘Amekatha’. It will air on Star Maa from November 4, daily at 10 pm. It is Ambani-led Reliance Big Synergy’s first Telugu fiction series.

Starring Bigg Boss Telugu’s Ravi Krishna with television stars Navya and Shrisha in pivotal roles, Amekatha is a thriller. Set up in contemporary period, the series will showcase the quest of the female protagonist to unravel the truth in the sea of lies and deceit.

Hungama TV is taking up fun, laughter and mischief up a notch for kids with the ‘Tyohaar ka Upahaar’ offer at only Re 1 per month and also launched a campaign.

“Our endeavour has been to make our stories and characters easily accessible to every household in the country. Hungama TV has always been a favourite among kids and with this promotional Tyohaar Ka Upahaar offer, we hope to reach out to more kids and have them subscribe and celebrate this festive season with us. This also will allow our trade partners to provide enhanced offering to their consumers,” said Gurjeev Singh Kapoor, President, Distribution, Star India.