MUMBAI: Nickelodeon International is teaming up with Nickelodeon India, a part of Viacom18 that is a joint venture between ViacomCBS and Network18, to co-produce The Twisted Timeline of Sammy & Raj. The new series marks the first collaboration between the top kids’ entertainment brand and the leading Indian kids’ category brand from India’s fastest growing entertainment network.

Currently in production with Nickelodeon India of Viacom18, The Twisted Timeline of Sammy & Raj is slated to roll out across Nickelodeon International in 2021. With a mysterious time-altering app at their fingertips, the series follows the reality-bending adventures of a pair of cousin-brothers, as they pause, rewind, fast-forward and slow-motion their way into a whole host of rowdy laugh-out-loud exploits.

Star Sports has unveiled the campaign - ‘Ek Saath Waali Baat’, in the run-up to the much-awaited season of Dream11 IPL. While the pandemic has disrupted lives, there has been an equally powerful wave of everyday heroes, who have come forward to support the ones in need during these unprecedented times. The ‘Ek Saath Waali Baat’ campaign captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times.

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The TVC puts a spotlight on the stories of hope and instances of people helping each other, neighbours sharing prospective job opportunities with those who have been laid off and a community welcoming a doctor with flowers as he returns from work.

As the consumption of OTT content is on the rise, the ease of consuming is also becoming important for consumers. With most OTT apps on our smartphones and smart TVs requiring different logins and subscriptions every time, it becomes a task for consumers.

That’s where distribution platforms are playing a huge role by offering all major OTT platforms to the audience under one umbrella with ease of navigating content. This content may further be discounted in most cases, making OTT consumption easier and affordable.

While there were fire sticks to bring all OTT apps on smart TV, they were not offering single a login or bundling of various OTT apps and linear television. Platforms such as JioTV+ and Tata Sky Binge+ have come up with solutions to these twin challenges.

Hyderabad: Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4th September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. It’s been a very successful 4-year for Zee Cinemalu, Over the years, the channel has featured the latest and unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.

In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC.  Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3% in the last 4 years and in the last 6 weeks, the share stood at 27.7%.

BARC India and Nielsen have released the 11th edition of TV and Smartphone consumption which explains the impact of COVID-19 on TV and Digital Media Behaviour across India.

BARC and Nielsen’s report titled Deep Dive into Content & Advertising Consumption as ‘Originals’ return on TV shows the difference in consumption patterns of consumers from the Pre-COVID period that is 11th Jan’20 – 31st Jan’20 to COVID disruption period that is 15th August – 21st August 2020.

The report highlights that in Week 33, total TV viewership recorded 1.08 trillion viewing minutes. The TV viewership has shown a consistent growth in the last 12 weeks. It was 22% higher than pre-COVID viewing. Also, the daily average reach, at 600 million, is 7% higher than pre-COVID time.

NEW DELHI: Zee Entertainment Enterprise Ltd has gone through turbulent times for the past 18 months but under the able leadership of CEO Punit Goenka it seems to have managed to win the market confidence despite the impact of Covid2019 pandemic on revenues and the new NTO orders of channel pricing. With the confidence of investors back and advertising slowly clawing it's way back, the network is looking to a better tomorrow. Its chief growth officer of advertisement revenue Ashish Sehgal sat down for a virtual fireside chat with Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari discussing the way ahead for the network and TV industry at large, on Tuesday evening. 

Sehgal claimed that television, as a medium of entertainment as well as advertising, has a lot of scope in the country. “The first fact is that the penetration of TV itself is only 67 per cent in this country and so we see a huge growth opportunity there.

Content Company Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of ‘Zee Plex’ — India’s 1st ‘Cinema2Home’ (C2H) service on television and digital platforms. With this new offering, consumers will then be able to watch their favourite new blockbuster releases in the comfort of their homes, along with their entire family at an attractive (per film) price point. 

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Along with convenience for consumers, this new movie distribution model is aimed at enhancing the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms.

Shariq Patel, CEO, Zee Studios, said, “We are very excited to bring this new offering to all the movie buffs across India and around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”

Dozens of former bureaucrats and domain specialists are eyeing the post of the Telecom Regulatory Authority of India (TRAI) chairperson. The position, which has been held by RS Sharma for seven years, is now up for grabs as he is set to retire end of September this year.

The government is said to have received as many as 80 applications from interested candidates to fill the post.

The Department of Telecommunications (DoT) put up an advertisement seeking applications for the role in June. As per the notification by DoT, the post will be falling vacant on October 1, 2020.

MUMBAI:  Zee Entertainment Enterprises Limited (ZEE), in line with its national level CSR drive against Covid2019, officially handed over critical healthcare equipment to the state of Tamil Nadu, further strengthening its fight against Covid2019. In the presence of the chief minister, Edappadi K Palaniswami, the first batch of 18 ambulances were handed over to the Tamil Nadu government. Additionally, ZEE has donated 12,500 PPE Kits, 5,000 face shields, surgical masks, and sanitizers each to the state.

The company will be utilizing the sanctioned CSR budget (for the fight against Covid2019) to provide the following essentials to the state:

Ambulances – 45 ambulances donated to the state.
PPE (Personal Protective Equipment) Kits – 12,500 kits donated to the state.
Plastic Face Shields: 5,000 plastic face shields donated to the Chennai police force.

Newspapers have their back against the wall. The chips are down, but the market leaders have now put their foot down, saying, "down, but not out." After the Times of India's 'Want my paper', it is now the turn of Hindustan Times to roll out its marketing blitzkrieg.

The English daily has relaunched itself by sporting its old masthead in a new avatar. The HT Media Group has just released a video featuring a young woman. She is narrating a powerful monologue to explain how news, primarily on television, is mundane and assaulting the thought process of the common people.

"It's an all-new digital-first avatar," said the company in a statement. Hindustan Times, with a legacy of over 96 years and a total readership of eight million across India (TR, IRS Q4 ’19), is HT Media's flagship brand, with a strong presence in northern India and Mumbai.

The redesign is the group's attempt to address the multi-platform shareable news consumption habits of today’s generation, particularly the millennials.