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MUMBAI: With a growth of 0.72 per cent as compared to last week (3), the infotainment genre marked the highest opportunity to see (OTS) among all categories in week 4 of Chrome Data Analytics & Media.
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MUMBAI: In today’s digital-led world, brands need to reposition themselves and DViO Digital is doing its bit being one of the largest integrated marketing companies in India.
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MUMBAI: India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent.
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In order to keep the content in sync with the listeners’ expectations, My FM concluded a massive 360-degree campaign ‘Aapki Marzi’.
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ABP Majha and ABP Ananda will be converted to Free-to-Air (FTA), taking the tally of FTA channels under the banner of ABP News Network to four. ABP News and ABP Asmita were already FTA in nature and with effect from February 8, both ABP Majha and ABP Ananda will be available to the viewers without incurring any extra cost.
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MUMBAI: The ministry of information and broadcasting (MIB) has asked Indian Institute of Mass Communication (IIMC) to conduct an impact assessment study of Cable TV digitisation.
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MUMBAI: The Telecom Regulatory Authority of India (TRAI) has asked distribution platform operators (DPOs) to migrate those customers who have provided their channel and bouquet choice in the first six days of February.
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On July 6, 2018, Netflix made its first India Original show, 'Sacred Games', available for streamers across 190 countries. Based on Vikram Chandra's novel, the eight-episode thriller refers to political figures, court judgements and historical moments interpreting them in their own way. The interpretations irked many and FIRs were filed followed by court hearings.
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MUMBAI: Since the Telecom Regulatory Authority of India (TRAI) has announced its new tariff order , making it mandatory for TV channels to keep a transparent display of the rates of its channels and bouquets and providing the viewers the liberty to pay only for those channels that they want to see, there has been quite a turmoil in the worlds of those associated with the industry.
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The Ministry of Broadcasting (MIB), on January 24, released an advisory saying that as per Advertising Standards Council of India (ASCI) codes, broadcasters need to carry a scroller in support of self-regulation for grievance against objectionable advertisements.
