• Disney to offer bundle package of Disney+, Hulu and ESPN+

    The package, which will be launched for $12.99 a month, will be available from November 12, according to media reportsDisney has announced that it will offer a bundle package of its three streaming services — Disney+, Hulu, and ESPN+. The package, which will be launched for $12.99 a month, will be available from November 12, according to media reports.

     

    The announcement regarding this was made by CEO Bob Iger during the during the company’s recent investors call.

    The $12.99 a month price for the bundle would mean that a subscriber will pay $5 less than what he pay every month if he signed up for each of the three separately. Also, at this price, the bundle is cheaper than or on par with competitive streaming services, including Netflix and Amazon Prime Video.

    The company is said to have announced earlier this year that Disney+ will cost $6.99 per month. At that time, the company had said it will likely offer a bundle with ESPN+ and Hulu.  

  • 'The Making of Star India' launched

    Author Vanita Kohli-Khandekar's book about India's leading broadcast network was launched this week.

    From Channel V's launch, which got India its first local music channel or 'Kaun Banega Crorepati', the show that changed the way we watched TV - there have been many milestones which led to Star India emerging as a behemoth in the country. Vanita Kohli-Khandekar, whom Prannoy Roy, co-founder, NDTV recognises as "one of the finest writers on Indian media", documents the journey of the media organisation in India.

    Published by Portfolio Penguin, an imprint of Penguin Random House, 'The Making of Star India' was officially launched in Mumbai on August 2, and August 6, 2019 in Delhi.

    Nair and Nayak, both played a vital role in the success of Star India and are mentioned several times in the book. While they shared their first impressions about Star India, Gangal asked Khandekar to shed some light on the challenging parts of writing the book for which she interviewed more than 100 people.Several executives from the media, advertising, and marketing fraternity attended the launch event in Mumbai and got the book autographed by the author herself. Sameer Nair, chief executive officer, Applause Entertainment, Raj Nayak, former chief operation officer of Viacom18 and Vanita Kohli-Khandekar joined in a panel discussion moderated by Ashwini Gangal, executive editor of afaqs!.

    "The research part where you are meeting many people is something I really enjoyed. The tough part is putting it all together. You have five to six writing pads full of information and you don't know how to begin. It took me four months of full-day work, including the weekends, to put it all together," she replied.

  • Asianet to launch weekend Music game show “Start Music – Aaradhyam Padum” from 10th August

    Trivandrum: Asianet is to launch the Malayalam version of the popular music game show “ Start Music “ during the weekend Prime time slots starting from 10th August 2019.

    The show “ Start Music – Aaradhyam Padum “ in which the film/ television stars and celebrities participating is filled with various funny and exciting segments. An exhilarating set designed and constructed with the modern technologies is there to shoot the show.

    Arya, the familiar artist of malayalies through the hit show “Badai Bungalow “, is hosting “ Start Music “

    Asianet will start the telecast of “ Start Music – Aaradhyam Padum “ from this week on every Saturdays & Sundays at 9.30PM.

  • Disney-Star merged entity calls for media pitch

    The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India


    Country's leading media house Disney-Star merged entity has called for a media pitch. The Indian pitch is part of a global review. 

    The pitch is believed to be a consolidated one for traditional as well as digital account. The pitch is estimated to be around Rs 350-400 crore. 

    As per sources, all leading media agencies are participating in the much sought after account. Some presentations were being made at the Star India office on Monday. While this is a consolidated pitch for the new merged entity, GroupM's Mindshare has been the incumbent agency for Star India.  

    exchange4media reached out to Star India for an official confirmation but did not receive any response until the filing of this story. With the closing of the $71 billion deal with 21st Century Fox, The Walt Disney Company now owns Indian TV giant Star. The deal became effective from March 20. 

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  • Sony Pictures Networks India retains media rights for Ultimate Fighting Championship

    Sony Pictures Networks India Private Limited (SPN) has retained the exclusive media rights for the premier mixed martial arts promotion, the Ultimate Fighting Championship (UFC) till 2023.

    The extended partnership with UFCÒ will help SPN to build on the enduring popularity of combat sports in the Indian subcontinent. Fans can watch the LIVE telecast of all the UFC Fight Nights and PPVs, featuring the best MMA talent battle it out inside the world-famous OctagonÒ, live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels. UFC content will also be available on SPN’s premium video on demand (VOD) service, SonyLIV.

    In order to meet the growing demand for UFC, owing to the rise in its popularity, SPN is telecasting thematic content ranging from highlights of recent UFC events as well as iconic bouts, fighter stories, countdown shows, and previews of upcoming UFC events.

  • MTV stopped being a "TV channel" in 2010: Ferzad Palia

    Viacom18's Head of Youth, Music and English Entertainment says Digital is now a big revenue generator even as TV ad sales continue to grow.

    Ferzad Palia

    Head - Youth, Music and English Entertainment, Viacom18

    Seldom do we see heads of television channels making presentations that offer cumulative views of digital and television watch time. But times are changing. While addressing a media gathering recently, Ferzad Palia, head - Youth, Music and English Entertainment, Viacom18 announced that MTV's content was watched by 700 million viewers in the first half of 2019 (week 1 to 26) while the watch time happened to be 3.67 billion minutes (Voot + TV channels).

    A third of television viewership (32 per cent) is contributed by the 15 - 30-year-olds which BARC India defines as the youth. Advertisers are expected to dish out close to Rs 900 crore in the Music and Youth genre on television this year. Yet in India, there is hardly any television content targeted at that audience pool. In fact, after Star India decided to pull down the shutters on Channel V and Disney merged its youth channel Bindass with music offering Bindass Play last year, many said it was the end of youth television in India. Sailing against the tide, Viacom18's MTV continued to hold fort and kept commissioning new seasons of its hits like 'Roadies', 'Splitsvilla' and 'Unplugged'. It went a mile ahead by bringing in new concepts in the form of 'Love School' (where couples test their connection) or the upcoming rap talent hunt show 'Hustle'.

    MTV does not have much competition from rival broadcasters, being the only pay channel in the youth category. However, the 15 to 30 age group is what video and audio streaming platforms like Netflix, Amazon Prime Video, Spotify and Gaana consider 'low hanging fruit'. It is no longer a one-horse race. How does Ferzad Palia plan to stay ahead of the rivals? Here's his take.

  • Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

    MUMBAI: Sony Pictures Sports Network (SPSN) has bagged more than 17 advertisers for The Ashes and India tour of West Indies. The network has roped in regular Indian cricket advertisers as well as international advertisers.

    SPSN has bagged Xiaomi, Idea/Vodafone, Bajaj Auto, Pernod Ricard, Naukri.com, Ultratech, Amazon.in, Byju’s, Pharmeasy, My Team XI.com, Shikhar pan masala, Apple, Netflix, Mankind pharma, Bharat Matrimony, My circle 11.com and Kent amongst others on board for the series.  

    Sony Pictures Networks chief revenue officer, distribution and head – sports business Rajesh Kaul in an interaction with Indiantelevision.com said, “The Ashes and India tour of West Indies are both marquee cricket series and we definitely have sponsor interest for both the properties. There are regular Indian cricket advertisers as well as international advertisers who are interested in using these series as a platform to communicate and advertise.”

  • Chennai-based media company Vision Time India’s FY19 rev is Rs. 119.55 cr

    MUMBAI: Chennai-based media company Vision Time India’s revenue for FY19 is Rs. 119.55 crore on a provisional basis.

    The operating revenue of the company was Rs. 113.26 crore in FY18 as compared to Rs. 123.83 crore in FY17. The net profit was Rs 3.38 crore in FY18 and Rs 5.77 crore in FY17.

    Vision Time India, was established as a proprietorship concern in 1992 with Gopalan Vaidehi as propertrix. Later it was converted into a company Vision Time India Private Limited on 24th June, 2002.

    It has evolved into a multimedia company with its arms spreading across different areas of Media, Broadcast, Advertising and Digital business.

    The company offers services like Media Buying, Media Marketing, Content Creation, Digital Marketing, Event Activation & Management, Branding Solutions and Media Research.

    Directors of Vision Time India Private Limited are Raja Ramamurthy, Subramanian Ramamurthy, Gopalan Vaidehi and Dinesh Ramamurthy.

    The company’s revenue is highly concentrated with GroupM and Sun TV Network contributing 80% of the total revenue.

    The promoters have more than two decades of experience in media, marketing and advertising industry Brand image of vision time in Tamil small screen. On media services front, Vision Time works with 100+ brands
    and on content creation front the company has created 7000 hours of content through 30+ TV shows.

    Trend Loud, the digital arm of Vision Time, takes care of all digital media business channel creation and content on YouTube. Trend Music, the music division of the company, mainly acquires movie music rights and deployment of the same across all digital network.

  • Colors looks to build loyalty, aggregate family viewership through ‘Ram Siya Ke Luv Kush’

    MUMBAI: Hindi GEC Colors is all set to strengthen prime-time slot with the launch of its magnum opus ‘Ram Siya Ke Luv Kush’ on 5th August. The show will air every Monday to Friday at 8.30 pm.

    Speaking to Televisionpost.com Viacom18 head Hindi, Kids TV clusters Nina Elavia Jaipuria said that the new show aims at bringing back variety. It is also about building brand loyalty and about being the place where the family can congregate which is important given that the majority of India is still a single TV home. The aim is to also bring back lapsed viewers. Mythology as a genre for her is important as it is a universal unifier. It cuts across all age groups.

    “‘Ram Siya Ke Luv Kush’ is a show that can be watched by the whole family. It is very inclusive. The appeal cuts across generations. It also cuts across geographies. Viewers embrace this genre no matter which geography they are in whether they are in Metros or in tier 1 or tier two towns and cities. Therefore, it is a very important genre for us to dive into.”

    She noted that 8:30 pm on weekdays is a competitive slot. “Let us not shy away from that. We do have audiences that are very loyal to shows that are currently on that slot. But like I said mythology cuts ice across families and age groups. Mythology will strengthen that slot for us. We have already strengthened primetime quite a lot on the weekdays with ‘Choti Sardarni’ for example from the heartland of Punjab which was our recent launch and has doubled our share at 7:30 pm. We then have ‘Shakti’ which is a show on social reform. We have ‘Bahu Begum’ which is nuanced in a very different setting and community.”

    Colors had recently rejigged its early prime-time slot by launching a new show in 7.30 pm slot and extending the duration of one of its existing shows.

  • Sony Pictures Sports Networks ropes in marquee advertisers for its cricket properties

    MUMBAI: Sony Pictures Sports Network has roped in marquee brands as advertisers for the on-going England-Australia (Ashes) and India-West Indies series. The Ashes, which kicked off on 1st August, will be played till 16th September. The India-West Indies series will be played from 3rd August to 3rd September.

    The broadcaster has roped in brands like Xiaomi, Idea/Vodafone, Bajaj Auto, Naukri.com, Ultratech, Amazon.in, Pernod Ricard, Byju’s, Pharmeasy, My Team X1.com, Shikhar pan masala, Apple, Netflix, Mankind pharma, Bharat Matrimony, My circle 11.com and Kent as sponsors for the two series.

    In a major boost for the broadcaster, the BCCI has sent a full team for the West Indies tour. Earlier there were reports that a few players might be rested. However, that not being the case the series has attracted a strong response from advertisers and got several major brands.

    “The Ashes and India tour of West Indies are both marquee cricket series and we definitely have sponsor interest for both the properties. Both these cricket series have been enjoyed by fans for years together and we expect this year to be no different. Also, the timing of the series is a great opportunity for brands to make use of this platform for upcoming festive promotion and campaigns,” Sony Pictures Networks India (SP) chief revenue officer, distribution and head – sports business Rajesh Kaul tells Televisionost.com.

    He further stated that there are regular Indian cricket advertisers as well as international advertisers who are interested in using these series as a platform to communicate and advertise.

    The action for Sony in the sporting arena goes beyond cricket in 2019. Later on, other major properties for the sports broadcaster will include the UEFA EURO 2020, India Tour of Australia, Asian Games and Olympics 2020. WWE is the major weekly sports property that keeps the broadcaster in the public eye even without India cricket.