Advertising has attained a new dimension with an increasing number of brands opting for the 3D format. This has an almost hypnotic effect on viewers and one can’t resist the urge to stay glued to the very end as rockets come bolting out at you from the ad, the ocean waves silently lap up at your mobile screen or a chocolate bar melts down your social media feed.

Times Network, India’s premium broadcast network, organized the first regional chapter of its signature event, India Economic Conclave, 2019 – South Chapter in Bengaluru on August 30. Themed India’s growth engine, India Economic Conclave South Chapter unearthed the insights to unleash India’s southern growth engines with a focused, power-packed forum for taking strategic action.

India Economic Conclave 2018 had presented the power-packed agenda of ‘India fast-tracking to $5 trillion economy’ and this year driving the agenda forward from aspiration to action, the conclave focused on channelling the full potential of Southern region to enable India’s growth & prosperity. Continuing with its legacy of celebrating the leadership of Indian economy at the world stage, India Economic Conclave – South Chapter curated thought provoking sessions, insights and inspiring glimpse into the future with a clear focus on regional competencies, high impact sectors and relevant challenges by bringing together local industries, businesses, policymakers and influencers under one roof.

MUMBAI: BBC Studios Acting EVP Asia Myleeta Aga has called it quits after nearly a decade with BBC Worldwide. She is with the organisation till mid-October.

Aga was earlier the SVP and General Manager, South East Asia and India. She got the additional responsibility of helping BBC Studios’ South-East Asia business in 2017. She was also the SVP & GM India, Asia Content Lead since November 2009.

She was responsible for all BBC Worldwide’s businesses in India including, Production, TV Sales, BBC Global News Distribution, Consumer Products and Digital. She also oversaw content across Asia and was part of the BBC Worldwide Asia Executive Management Board.

Aga’s decision to quit BBC Studios comes at a time when the organisation has brought its Asia and Australia and New Zealand regions together to create a newly formed Asia-Pacific (APAC) regional business comprising its international sales and distribution business.

MUMBAI: Telecom Disputes Settlement and Appellate Tribuna (TDSAT) has directed DTH operator Dish TV to pay admitted dues to Star India in three equal installments by end of November.

“Having considered the earlier order and the stand of the parties, we are of the view that in addition to the liability to clear the current invoice as indicated above, petitioner should liquidate the entire arrears to the extent admitted and already noted by end of November 2019 and for this petitioner shall pay the remaining outstanding dues towards the arrears in three equal instalments by end of September, October and November 2019,” TDSAT said in its order.

The tribunal stated that Star will not give effect to the disconnection notice till the next date if Dish TV makes such payments within the time indicated above. The matter has been posted for hearing under the same head on 11th October.

MUMBAI: While over the top (OTT) platforms are considered serious threat for traditional television, a recent report has suggested that the over the top (OTT) video could usher in cord-cutting sooner than expected.

According to the joint report by Eros Now and KPMG in India on India’s OTT market, 38% of the respondents could consider cord-cutting in the future as they responded to their entertainment needs being fully met online.

The ubiquitous access of online videos along with the diversity of content available could be the primary drivers behind such assertions made by the respondents, the report stated.

It further stated that the intent to cut the cord may not actually translate into doing so eventually. The fact that more than a third of the respondents are willing to actively consider it outlines the rapid growth that digital video has made, and the threat that traditional video distribution could face in the long run, the report added.

MUMBAI: According to the new regulation by Telecom Regulatory Authority of India (TRAI), broadcasters and distributors of television channels are required to file all the Reference Interconnect Offer (RIO). TRAI has recently issued the Telecommunication (Broadcasting and Cable) Services Register of Interconnection Agreements and all such other matters Regulations, 2019 with an aim to promote transparency and non-discrimination in the Broadcasting sector

MUMBAI: Despite the popularity and endless love for movies and catch-up content among Indian consumers, original content is emerging as an important category for online video viewers. However, traditional content categories like movies and related content like catch-up TV content dominate the current consumption trend on online video viewing probably due to limited supply of originals in contrast to library content

India will carve a place for itself among the world’s space-faring nations with ISRO’s Chandrayaan 2 landing as it attempts to become the fourth country to land on the moon after the former Soviet Union, US and China. If successful, Chandrayaan 2 will be the southernmost lunar landing ever on the moon’s surface. This will be a moment of national pride for India and to celebrate it, National Geographic, Star Plus, Star Bharat and Hotstar have come together to telecast the Chandrayaan 2 landing to viewers across 100+ countries.

The coming together of these stellar forces aims at uniting Indians across 100+ countries to witness this historic mission.

The new tariff regime brought a certain amount of uncertainty but there has been a gradual growth since the implementation of NTO, says N P Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks.

At the launch of ‘Balveer Returns’, Singh spoke at length about how Sony SAB in particular and the network in general has seen a growth in subscriber base.

In a chat with exchange4media, he spoke about how the network has benefitted from NTO and why there is still a need for stability in the market in the wake of the new regime transition.

Edited excerpts:

MUMBAI: Contrary to the popular perception that consumers are primarily choosing TV channel bouquets created by broadcasters and distribution platform operators (DPOs), Sony Pictures Networks India (SPNI) MD and CEO NP Singh has said that his network has seen a huge uptake of channels on a la carte basis as well.

Speaking on the sidelines of Sony Sab’s new show launch, Singh said that other genres apart from Hindi GECs have also seen offtake of channels on a la carte basis. He also stated that consumers have chosen a good mix of a la carte and bouquets as far as SPNI is concerned.