MUMBAI: Reliance Jio Media, a subsidiary of Reliance Industries Ltd (RIL), has urged the Telecom Regulatory Authority of India (TRAI) to introduce 15% discount on broadcaster bouquet in order bring subscription costs under control.

The monthly TV bill of most customers has gone up post the implementation of the new tariff order (NTO).

According to the company, a linkage between a-la-carte prices of channels and bouquets prices needs to be established in such a way that the tendency of broadcasters to bundle non-popular channels along with the driver channels is minimized and a-la-carte prices of channels become reasonable.

“The level of discount allowed on the sum of a-la-carte prices of the channels forming part of a bouquet should be 15% as prescribed under the earlier TRAI Tariff Order 2017,” Reliance Jio Media said in its submission to the TRAI on the consultation paper ‘Tariff related issues for broadcasting and cable services’.

MUMBAI: Audience measurement body Broadcasters Audience Research Council (BARC) India has asserted that its measurement panel continues to be robust post the implementation of the New Tariff Order (NTO).

The council has come out with a White Paper to demonstrate that its system is foolproof enough to give accurate data despite the distribution level changes on the ground.

The paper explores concepts of random sampling as well as how random sampling performs against highly heterogeneous populations. It also concludes that BARC India’s measurement panel remains precise and robust.

The council noted that sample surveys are a widely used technique to understand the characteristics of a population adequately. Samples offer a cost-effective and operationally-effective means of capturing information such as television viewing. It also stated that a sample is only as good as the accuracy and precision with which it reflects the population.

MUMBAI: Sony Pictures Networks India (SPN) has joined with Abu Dhabi T10 as their official broadcast partner for the third consecutive year to bring the unique cricket extravaganza to a worldwide viewership of nearly a billion fans.

All twenty-nine Abu Dhabi T10 matches will be telecast live on Sony Pictures Network India’s massive viewer base of 700 million on Sony Six and Sony Ten 3 channels. In addition to this, SonyLIV and Jio will allow another 300 million viewers to live-stream the tournament on their mobile phones through their OTT platforms, bumping potential viewership numbers for the event to truly astronomical levels.

MUMBAI: Discovery Kids is all set to achieve its goal to be in the top three positions of the kids' genre and probably address the issue of time spent on the channel with the strategic launch of Fukrey Boyzzz. In an interaction with Indiantelevision.com, Discovery Kids business head Uttam Pal Singh informed that the channel has gained its viewership back post NTO regime but it needs to address the challenge of time spent and hopes the new show will help there.

When Discovery managing director South Asia Megha Tata joined the company in April 2019, she made the kids genre as a crucial focus area with an aim to raise its level to the top three channels.

MUMBAI: The Telecom Regulatory authority of India (TRAI) released a consultation paper on ‘Issues related to Interconnection Regulation 2017'. The objective of the move is to consult all the stakeholders on issues related to target market, placement and other agreements between broadcasters and distributors.

The authority has received representations from quite a few regional broadcasters highlighting their concerns regarding the declaration of the target market by distributors of television channels (DPOs). As the existing regulations provide freedom to DPOs to declare their target market for the purpose of ascertaining the carriage fee, some of the DPOs have declared multiple states (or entire country in some cases) as their target market.

Hyderabad: Zee Telugu gears up to celebrate the biggest festival of the year in grandeur and in style! The channel welcomes the festive season with ‘Vijayadashami – Prathi Roju Pandage’ on 29th September at 2:00 PM.

‘Vijayadashami – Prathi Roju Pandage’ will be a grand affair with television celebrities in their celebratory best – dressed in festive finery, dancing to superbly choreographed performances, on the grandest sets ever. All the members of Zee Kutumbam such as Siddhu, Pranavi Manukonda from ‘Ganga Manga’, VJ Sunny , Meghna Lokesh and Bhavana from ‘Kalyana Vaibogame’, Marina Abraham and Nirupam Paritala from ‘Prema’, Siddharth Varma and Jyothi from ‘Raktha Sambandham’, Akarsh Byramudi from ‘Attarintlo Akka Chellalu’, Abhi Pratap and Madhubala from ‘Ninne Pelladatha’ and many other popular faces like Yamini, Karuna Bhushan, Suhasini, Sudheer, Ram Prasad and Seenu will make their presence felt.

Mumbai: ZEE5 has announced its partnership with Kaltura, the leading video technology provider, for the deployment of the Kaltura TV Platform Player. The Kaltura TV Platform Player provides ZEE5 with market-leading Quality of Experience (QoE), while supporting over 8,000 devices, and providing elastic scale to accommodate ZEE5’s global audience of over 76 million users. The Kaltura TV Platform Player also includes native support of advertising insertion and measurement.

With its native mobile SDKs, multi-language support and ability to provide a smooth streaming experience across the widest range of network connections and devices, the Kaltura TV Platform Player is at the heart of ZEE5’s OTT service. The company also plans to introduce new features such as innovative advertising formats, and gamification of the video experience.

Mumbai: The BrandZ study, which is the only brand valuation ranking to combine companies’ financial data with consumer insight and opinion, shows that trust is key to develop the stability required for long-term success; highly trusted brands in the Top 75 are worth 129% more than less trusted ones.

Trusted brands include many of the consumer-facing technology platforms and service providers. Despite owing their success to disruptive beginnings, these brands now also focus on activities to build trust such as ongoing and effective communications with consumers that generate comfort and familiarity with using the brand. With a 30% increase in value, this sector was the fastest-growing group of brands in the ranking.

The Indian advertisement ecosystem is getting more and more vulnerable to ad frauds. GroupM has been working towards mitigating ad frauds in the country. John Montgomery, GroupM's Global EVP of Brand Safety, talks to exchange4media on brand safety and ad fraud measurement and mitigation. 

 Excerpts 

 Tell us a little about how the conversation with clients has moved beyond contextual brand safety to public safety and accountability.

MUMBAI: Discovery Communications India plans to add two new language feeds in addition to launching a new local animation IP ‘Fukrey Boyzzz’ to grow its Discovery Kids channel.

The kids channel will launch two more language feeds Malayalam and Kannada besides debuting ‘Fukrey Boyzzz’ starting 12th October. It already broadcasts in four languages – Hindi, Tamil, Telugu, and English. The kids’ channel will launch a marketing campaign based on the core ethos of the show ‘Friends + Masti = Fukrapanti’.

‘Fukrey Boyzzz’ is produced by production house ‘Paper boat’. It will air at 1:30 pm and 7:30 pm every day. The broadcaster added that it is looking at the whitespace of the 9-14 TG. Right now most kids content is targeted at the 4-8 TG. As a result of that, the older kids consume content on other platforms.