Zee Live, the live entertainment and IP vertical of Zee Entertainment Enterprises Limited, is coming up with a new show that will let people get into the party mode in the safety of their homes.

Zee Live’s flagship property Supermoon is all set to launch its new online show on August 7 and 8— Supermoon House Party— a digital House Party where you can let your hair down and party hard with your friends.

From Bollywood chartbusters to hip hop and pop with a dose of comedy, Supermoon House Party will have it all.  Supermoon House Party is raring to rock with some great acts in music, comedy by Divine, Lisa Mishra, B Praak, Harsh Gujral, Hari and Sukhmani and many more.

India’s affinity for sectoral regulators is touching an all-time high. In the last one week or so, it has been reported that the government is planning to set up a regulatory framework for the OTT segment, then there’s a proposal to have a regulator for the fledgling e-commerce sector and plans are also afoot to have a regulator for users' data protection.

Call for entries open for BuzzInContent Awards 2020 

In this piece, let’s just focus on the regulatory approach TRAI has undertaken for the broadcast industry. During the recently held FICCI Frames, starting with Minister of Information and Broadcasting Prakash Javadekar to his Secretary Amit Khare and TRAI’s outgoing Chairman RS Sharma, everyone spoke about the need for light-touch regulation.

Mumbai: NBF and its stakeholders including Republic in their letter to BARC have reiterated their grievances of BARC ignoring their complaints. Medianews4u has in its possession the letter.

The recent pecking order in the Hindi News genre has triggered off a debate on is BARC transparent? Several Broadcasters have also drawn the attention of BARC to every week’s rating are not in correlation to the basics of television. These are corrupt practices that are being done with complete connivance between BARC and the broadcaster.

The letter clearly states, “Some of our member companies, FTA news channels, solely rely on BARC for the ratings as the only currency to convert into advertising – the predominant source of revenue for our channels. Several of our channels have raised concerns over the past few weeks on the drop in ratings.”

Sony Pictures Network India (SPNI) has updated its monthly subscription price from 1 July. The network has reduced MRP of most of its bouquets (the pricing of Happy India) packs after discontinuing its English entertainment channel AXN and AXN HD from 1 July. 

However, the à la carte prices for all the channels for both SD and HD remain the same. 

For instance, Happy India English HD pack which was priced at Rs 20 comprising Sony Pix HD, AXN HD and Sony BBC Earth HD is now priced at Rs 15.6 per month. Similarly, Happy India Sports+ English HD pack which was priced at Rs 46.4 for seven channels is now priced at Rs 42.7 per month for six channels. 

Zee Entertainment Enterprises Ltd. (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands. ZEE has collaborated with brands like Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk and ITC Dark Fantasy to gear up the nation for the comeback of daily content on Zee TV.

Four other HSM channels, & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) are also making their daily content comeback on the same day.

With a massive outdoor teaser campaign, people took to social media channels wondering what the #13thkitTaiyyari was about. The banter between the brands on Twitter left people even more curious on why they should be stocking up for the 13th with many more brands and companies jumping into the fray building up the excitement for the D-Day. TV has always been the Greatest Common Unifier and with this teaser campaign, ZEE has again brought together some of India’s most loved brands in an extraordinary partnership celebrating the coming together of viewers, partners and our fresh episodes with the promise, #BanegiBaatSaathSaath.

NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020.

There has been exponential growth across sectors like Hindustan Unilever, Reckitt Benckiser, Procter & Gamble, Godrej group, ITC Ltd and many others.

Category wise, corporate, education, banking and e-commerce saw growth compared to the year 2019.

The total number of advertisers on TV in H1 2020 is 10 per cent lower than H1 2019.

NEW DELHI: As India enters in unlock 2.0, news channels look at the brighter side, both in the terms of viewership and advertisements, reveals the tenth edition of BARC+Nielsen weekly report on media consumption habits in the covid period. 

News viewership in the first half of 2020 stands 3 per cent above that in the first half of 2019, taking 12 per cent of the overall media consumption pie, operating at 43 per cent higher viewership than the previous year. Primetime viewership is even higher at 48 per cent more. Business news viewership in the first half of 2020 is 44 per cent higher than the previous year, reveals the data. 

MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

BARC India and Nielsen Media have jointly released the 10th Edition of ‘Crisis consumption on TV and smartphones’ report, explaining the ‘Impact of Covid-19 on TV viewership and smartphone behaviour across India’.

Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media.

BARC India is the official currency on Television Measurement in India and Nielsen Media runs a 12,000 strong smartphone panel in India passively capturing smartphone behaviour.