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  • Opinion: Landing Pages – Good or Bad?

    The views on landing pages, much like everything in life, have their own two sides of a coin. The two sides in this case simply are for and against landing pages.

    What is a landing page?

    But what exactly is a landing page? It refers to a scenario where cable and satellite audiences are exposed to a particular channel everytime they switch on their set top box. How does this work? Channels pay a decent premium to cable networks to park themselves on a default LCN (Logical Channel Number) wherein viewers land on a specific channel that has paid for prominent placement i.e., the landing page. This results in the viewer spending a minute or half a minute on that particular channel before moving on to another channel. Post this sampling push, if the content is good, viewers continue with the landing channels, else they move on to another piece of content within or outside the genre.